Throughout all of the changes in online marketing over the past few decades, one constant has remained, and that is the value of content marketing. Perhaps you have heard that “content is king” and it’s still true. People often search the web seeking answers and search engines return those search queries with content. And that content can take many forms including:
- Web Pages
- Local Search Listings
- Blog Posts
- Press Releases
- White Papers
- Case Studies
- Event Listings
- PowerPoint / Keynote Decks
- Much More!
I think it’s safe to say that content formats have changed and expanded, however the end result is that a business that produces quality content will typically connect with more prospects than the ones who don’t. And once you have connected with those prospects, there are other forms of content marketing such as autoresponders and email marketing content.
It’s important to note that you don’t have to create every form of content to be successful online. You need to know your audience and the type of content they are accustomed to, so you can create what they need.
Like any other aspect of your business, it is important to be strategic. Content is no different. We recommend using a content calendar so it’s never an afterthought, or something that springs up as a surprise.
Lastly, know that marketing your content is far more important than creating it. Meaning that the best solutions won’t do any good unless they reach your prospects. That’s another area where we have expertise.
For many companies, it is s struggle to plan, create, and market content on a consistent basis. Many of those companies turn to companies such as ours to help them plan, develop, and market that content.
If you would like to discuss how we can help you grow your business by ensuring that you are creating content relevant to your prospects AND getting them to read it, contact us today!